About Us

Later, carrying that resilience shaped by country life, we each overcame academic challenges — made it to university, left our rural hometowns, and studied or worked in big cities. But the innate connection to nature rooted in our bones kept bringing us together during outdoor adventures. We’d run into each other on trails, share stories of joy in the wild, and also vent about common frustrations — like getting smoked out by a fussy camping stove on a mountaintop, stuggling with underpowered e-bikes on steep slopes, or wincing as a bike tire tore up grass while getting stuck near a creek.

Driven to solve these pain points, and to help — and connect with — more people who, like us, cherish the outdoors, we decided to create our own professional outdoor and off-road equipment. We wanted everyone to enjoy better, more reliable gear in the wild.

After years of learning and growing, we now specialize in four main areas: outdoor stoves, field tools, camping gear, and riding equipment. We’ve expanded to include a 15,000-square-meter production facility and over 100 sets of professional molds, enabling precise and efficient manufacturing.

We’re committed to serving every adventurer who loves off-roading and outdoor exploration. Our mission is to provide professional, dependable gear that enhances your adventures — while promoting a philosophy of respecting nature, protecting it, and living in harmony with the great outdoors.