Rooted in Nature, Built with Purpose: An Educated Team from the Countryside, Protecting Every Outdoor Adventure

Our roots run deep in the rural heartland of China. We grew up surrounded by dew-kissed sprouts in the fields, birds returning to their nests in the twilight woods, and elders’ stories about nature shared under starry summer skies. Those years living close to the land did more than nourish our bodies — they instilled in us a deep, instinctual connection to the natural world. We learned to hunt for mushrooms after rain, to watch migratory birds by frozen winter streams. Nature was never just a view; it was our greatest teacher, showing us how to respect and coexist with the world around us. That sense of peace and belonging became our compass, no matter how far we traveled.

Each of us carried that rural resilience into our studies. Some of us went from village primary schools to top engineering programs, others dove into environmental materials research, while others studied product design focused on harmony between people and nature. We ended up in city offices and labs — calibrating precision instruments, designing heavy equipment, developing eco-friendly materials. But on weekends, we’d escape outdoors. Camping on ridges, riding mountain trails, picnicking by streams — we’d always end up sharing the same frustrations: “If only this stove didn’t smoke up the forest,” “It’s too hard to push my bike up this trail,” “I hate seeing the grass torn up when a bike gets stuck.” Those small regrets amid the joy of the outdoors slowly brought us together. We realized we all shared the same dream: to make experiencing nature more comfortable, more professional, and more gentle on the earth.

So in the late autumn of 2019, we settled in a small town closer to the wild and began creating outdoor gear. We visited dozens of suppliers, tested tirelessly, and slowly our vision took shape. Our camp stoves now burn clean, without black smoke. Our recovery tools have helped countless riders out of muddy traps. Our camping gear makes packing and unpacking a breeze. And our versatile e-bikes are changing how we travel — replacing car trips with joyful, quiet rides.

Today, we operate from a 16,000-square-meter production base. More than 100 custom molds run around the clock, producing everything from stove burners to bike latches — each part machined to within 0.1 millimeters of perfection. What started as solving our own pain points has grown into a full range of professional gear across four categories:

• Camp Stoves with energy-efficient pre-mix combustion — emitting far less carbon than industry standards
• Camping Gear made with biodegradable materials and 100% recycled packaging
• Outdoor Tools designed to be lightweight and multi-functional — reducing both your load and your impact on the terrain
• Riding Equipment built to be slip-resistant, durable, and quiet — so we don’t disturb wildlife

We’ve never lost sight of why we started: not just to sell products, but to help more people explore nature confidently and care for it gently. Every product includes a Leave No Trace guide. We organize trail clean-ups and fund nature education programs in rural schools — much like the elders who taught us not to trample crops or scare birds. We want our gear to carry that same respect for nature into every adventure.

Now, when we see someone boiling water on our stove at sunrise — with smoke so light it doesn’t mar the view — or hear someone say, “I got unstuck without hurting a single blade of grass,” or watch a parent teaching their child about bugs while using our gear, whispering, “Be gentle…” — we know it’s all worth it. The long nights in the workshop, the muddy test rides, the stubborn experiments.

Because we believe the best outdoor gear isn’t just high-performing — it’s nature-considerate. And the most meaningful kind of business isn’t just about success — it’s about staying true to why you began.

We’ll keep going, grounded in that countryside resilience, using our skills to protect every person’s desire to connect with nature — respectfully, responsibly, and joyfully.